If Google has indeed paid to get on to the 'Whitelist' it could prompt other advertisers and ad-servers to do the same.
That’s why we are being paid by some larger properties that serve nonintrusive advertisements that want to participate in the Acceptable Ads initiative.” “However, managing this list requires significant effort on our side and this task cannot be completely taken over by volunteers as it happens with common filter lists. “Whitelisting is free for all small websites and blogs,” it reads.
It provides block tracking and helps you block malware. There are no acceptable ads or whitelisted advertisers. AdBlocker Ultimate AdBlocker Ultimate is an ad blocker and removes ALL ads. AdBlock Plus has admitted in its FAQs section that it indeed generates some kind of revenue from whitelisting advertisers. Ad Blockers Help You Take Control Our Firefox Ad Blocker Collection contains five top extensions for you to install and use. You will need to tinker around with the settings in order to be able to opt-out of seeing these “Acceptable Ads” as well. This “Acceptable Ads” feature is turned on by default the moment you install the extension. The feature, which has been around since 2011, allows some “unobtrusive” ads to filter through the extension unblocked. The service thus has a programme called the “Acceptable Ads” whitelist. Naturally, the extension has eaten up into the revenue generated by advertisements for most companies. Google may be paying AdBlock Plus to let its ads through
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